Microsoft gave a totally new meaning to the famed phrase: “speed kills”. I’m in awe when Microsoft launched windows phone 8 right after the Redmont giant launched “surface” – their table device. Here is the specs.
Why Getting A Market-Share Will Be Hard for Microsoft
Surface could seduce some people – who would be lusting to own them – but I suppose those iPad fans will not be divorcing their beloved Apple tablet any time soon, and those Android-devices (e.g. Samsung Galaxy) fans will still be loyal partner to their devices.
The challenge here for Microsoft is getting market share in a market dominated by Apple and Google in the past two years. Two years may seem like yesterday – but for most people who have bought a smartphone/tablet (or both) during this period, they won’t be tempted to buy another one.
The early adopters of smartphone/tablet buyer, now consist of 19% of American adults. Using diffusion of innovations theory as a guideline, I could safely deduce that the battle is on to capture the early and late majority (the subsequent 70% of the market share).
Alas, the majority group will be swayed the early adopters who will be giving tips on smartphone/tablet devices. Guess what would the early adopters say about their mobile devices? Right, they will be biased to write rave reviews on the one that they own.
How Surface/Windows Phone 8 Could Carve A Niche in The Corporate World
But all is not lost for Microsoft and their new beautiful OS, Windows 8. Other than pile of cash that empowers Microsoft to do “little bets”, Microsoft could leverage on their footing in the corporate world.
I’m not talking just about Microsoft Office product, which has been incorporated to Surface and, I’m sure, would be in Windows Phone 8. I’m talking about a revolution, i.e. toppling the current king of corporate mobile devices, the BlackBerry (made by RIM) and refuting Apple’s weak claim to the be the new king.
People needs a secure access to their work-related information. Blackberry used to fill that unique role – thanks to its secure email access. Alas, RIM is dying now. They are slashing their workforce and may file for bankruptcy in 2013.
But the needs to be able to produce/consume work-related information securely, is still there. Apple’s iPad is currently the device of choice to access work-related information for many corporate warriors. Unfortunately the use of iPad, in the context of work, is limited to email, presentation or simple data-entry.
Microsoft can offer so much more than Apple in the corporate world. Apple doesn’t have Sharepoint, a knowledge portal product that provides not only access to work-related information – but also features for social collaboration.
If Microsoft could somehow weave Sharepoint into Windows 8 mobile devices and PC, then the throne of corporate mobile devices, is Microsoft’s.
Microsoft, are you listening to this? Make Sharepoint apps for Windows 8 available, please! The Sharepoint citizen developers can’t wait much longer to experience optimised Sharepoint for mobile devices.